We are still in the thick of the coronavirus pandemic. We are also living in the world of Tiktok videos and ceaseless internet challenges. The crisis hasn’t exactly spelled doom for influencers as we have seen them adapting to the lockdown. An increase in social media usage, and the deliberate seeking out of content that people might find helpful during self-isolation is more and more becoming prominent. Here’s the YNaija influencer ranking for April:
8. Jennifer Oseh
Stylist, creative director and fashion influencer Jennifer Oseh better known with the moniker The Lady Vhodka has since been on top of her style game. Flared pants, prints, chic bags and bold colours. But she’s popped back on our radar with her wide-brimmed hat, a style staple of hers. Her Instagram is a brimming with style inspiration. Here she is jumping on the #PillowChallenge.
7. Chef Fregz
Knowing people are home due to the lockdown, Chef Freqz made the pivot towards Insta Live cooking sessions while still creating outlets to deliver meals for those who want it. He’s also working with the Culinary Arts Practitioners Association Nigeria to help raise aid for the hospitality community due to the COVID-19 crisis. His sister brand Fregz A Porter is creating special menus that would give 20% of its profits towards the cause. So you eat and donate at the same time. Talk about a win win.
6. Dodos Itegboje
Beauty vlogger Dodos Itegboje, or just Dodos, has been in the business of beauty influencing and makeup for years, and with the lockdowns and self-isolation becoming the new normal in response to the coronavirus pandemic, Dodos spoke to Bella Naija on how beauty creatives and makeup artists can stay relevant this period.
5. Taymesan
In the age of Instagram comedy, a bulk of Nigerian comics can’t seem to make content without sexualizing women and reinforcing rape culture. It is even more pronounced in this coronavirus-induced lockdown, further showing that most will be better off doing something else. Taymesan, sticking to his comic model of casual observations and critiques from his life experiences, is winning.
4. Onyii Bekeh
The internet has been drenched in challenges leaning towards fashion and style, and Onyi Bekeh’s latest content creation as a fashion influencer takes its pulse from that trend. She has also admitted that this is the hardest content she had to create.
3. Don Jazzy
Don Jazzy has churned out the biggest stars in music as a producer and label-owner, but there’s an under-discussed side to him that many have overlooked: the ability to market a product. You can also say he moonlights as an influencer, from his Indomie deal during the last season of Big Brother Naija and now with digital bank platform V Bank. Even his TikTok videos are funnier than most comics.
2. Tayo Aina
Real estate YouTuber Tayo Aina received a fresh burst of popularity when a video of him touring a ”luxury” apartment in Eko Atlantic hit social media through a Twitter account. The apartment in question had a hefty price tag of $2.4 million which clearly is meant for the affluent. The online uproar looped back to his YouTube page, no one is surprised that we have Aina alerting how he much YouTube paid him for a video with one millions. We guess you care curious too.
1. Sisi Yemmie
In this uncertain, turbulent times of coronavirus where brands are cutting back on sponsorship deals and contract agreements with influencers, and reducing spending power altogether, popular lifestyle Youtuber Sisi Yemmie has remained relevant. With everyone locked indoors, you have to admit that the one challenge people are facing is cooking and Sisi Yemmie’s homely, down-to-earth tutorials have become lockdown ammunition. From making popcorn chicken to pan-fried potatoes, there’s something for everyone.
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