For those who may bristle at DSTV’s dominance of Nigeria’s pay TV space, recall that HITV was once seen as their challenger.
They made a big splash by winning the rights to the English Premier League for three seasons, but lost the rights at the expiration of that period to DSTV.
That company folded up soon after, and after years of keeping his counsel on the matter, Toyin Subair has gone on record telling his side of the story.
What went wrong for HITV? Beyond what Toyin says, here is a more realistic
take in the thread below – from filmmaker, Chinaza Onuzo.
My for the past few years hot take: HiTV was a blessing for DSTV. Forced them to truly focus on securing the Nigerian market.
— Naz Onuzo (@IamSnazz) September 8, 2016
People forget now that DSTV subs actually increased during HiTV's football reign. They doubled down on local content and kids programming
— Naz Onuzo (@IamSnazz) September 8, 2016
They made HiTV a complement and not a substitute. Which was bad for our pockets.
— Naz Onuzo (@IamSnazz) September 8, 2016
And fatal for HiTV. They were seen as the added expense to be borne because of football. Once football was gone so were they.
— Naz Onuzo (@IamSnazz) September 8, 2016
https://twitter.com/AshipaEko/status/773830849146093568
Your pop culture/entertainment go-to. Music head. Wallflower. I do not like to write. On a mission to decipher covfefe.
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