“The smartest guys in the room!”: We present the hot new YNaija2015 ad campaign (LOOK)


by Isi Esene

The quality of political leadership is defined by the quality of participation and engagement with the political process.

Credible candidates, a vibrant media and an active and engaged youth population form the basis of a smooth and quality electoral process. With the increasing knowledge and exposure of the electorate, critical questions are being answered and candidates are being put under increasing scrutiny.



With 2011 being a watershed year in terms of youth participation in the countries election, 2015 promises to be the year which the political process will be subjected to intense scrutiny by the electorate using new age tools and processes.

YNaija2015, cutting edge political reporting platform YNaija.com, parades the smartest minds to constantly synthesise the political process and demystify every element that drives the political process.



With a bevvy of quality dye-in-the-wool analysts, YNaija2015 aims to put the 2015 electoral process to test, pre-election, during the election proper, and post-election.

YNaija2015 would shape the discourse in the political landscape, and present the critical information that would make all the difference.


The countdown has officially begun!

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