Tag: soft drinks

Proportion
Ifedayo AdeleyeMarch 11, 2021

Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.

Proportion
SponsorJuly 26, 2017

Wow! Its Official! Pepsi 50cl now back at N100

Now it’s official guys, the Pepsi 50cl plastic bottle is now back at N100! Remember how there were speculations about ...

Proportion
April 7, 2014

8 reasons you’re still hungry – even after you just ate

by Men’s Health Do you sometimes feel ravenous, even though you just polished off a tasty lunch, a full dinner, ...

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