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Tag: marketing
Why sports should be prioritised in brand marketing
Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting variety and, it is regarded as a powerful form of…
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8 shopping malls where your campaign can meet a large audience
‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to have lasting effects. Online retail sales increased 32.4% year over year…
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The Thread: Lessons from how Indomie, Bama, Hollandia conquered the Nigerian market
If you're running a company new to the Nigerian landscape or you're an entrepreneur or sales person, this thread holds important lessons about how to sell and make impact. How…
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TFESS Digital Marketing Masterclass – A Must For Every Young Person!
In this 21st century, everyone is doing literally everything to keep up with technology advancement, with the aim of capturing our growing and very lucrative online marketplace. People are coming…
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Indomie wins overall brand award of the year 2016
The Advertisers Association of Nigeria (ADVAN) which is the umbrella body for all advertisers in Nigeria on Saturday 29th of October 2016, at the MUSON center Lagos held a well…
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Opinion: The challenges facing the growth of tourism in Africa
by Olukayode Kolawole I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from…
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Red Media Africa adds Uber account to its impressive PR portfolio
Red Media Africa has been announced as Uber Nigeria's official PR agency. This new addition to Red Media Africa’s PR portfolio follows a streak of impressive wins over the last…
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How E’Sorae Luxury used word-of-mouth and social media to grow a bedding and homeware business
E’sorae Luxury — a Lagos-based online retailer that produces good quality bedsheets and bedding basics — has been growing rapidly since its launch in 2014 as an E-commerce store. Its…
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Cyber criminals are out there – what are you doing about it?
Every 5 seconds there is a case of cyber crime, and this poses a threat to individuals and most especially organizations. Let’s build immunity, join the biggest holistic cyber security…
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The Future Enterprise Support Scheme presents a 2-day training for social enterprises. Register Now
The Future Enterprise Support Scheme (TFESS) brings to you a 2-day training on “Marketing and Communication strategies for social enterprise”. This training is important for NGOs that desire to learn…
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FG denies receiving ‘N50bn payment’ from MTN
Following reports that telecommunication giants, MTN has opted to put to bed its challenge of the N1.04 trillion fine imposed on it by the Nigerian Communications commission and subsequent payment…
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@Ronaldnzimora : How to market anything to anybody (Y! Business)
by Ronald Nzimora Dear Business Friend, Marketing is simply 2 things: Maths Behavioural psychology The maths involves customer acquisition cost (if you don't know this number, you're dead meat), initial…
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Opinion: Innoson has a lot to prove to Nigerians
by Chinedu George Nnawetanma Disclaimer: This piece is not an advert of any form, neither was it paid for by anybody associated with Innoson. But it doesn’t take away anything…
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RED is hiring: Are you ready to change the world? This is your chance to show us what you’ve got
by Kolapo Olapoju Are you ready change the world, do the heavy lifting, no matter how tough it gets? Be passionate about the media, how it can empower and…
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Tope Olofin: How to use email marketing to get more eyes on your blog post (Y! Superblogger)
by Tope Olofin Just think for a second, how do you feel when you get a personal email from a friend? Even if it is a nasty mail. You will…
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Uche Briggs: Understanding marketing strategy using the Phyno approach
by Uche Briggs Phyno’s appearance and mannerism help create an air of mystery and insouciance; which elevates him from mere commodity. Do same for your brand today. Building brands and…
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1 condom per follower & more: We list 6 of most exciting digital campaigns of 2013
by Uche Briggs The marketing landscape is changing. As the media habits of a key demography changes, brands are forced to be just as fluid as consumers. The digital marketing…
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Idiare Atimomo: Apple’s next growth curve may be in Africa
by Idiare Atimomo Apple Co. has identified opportunities for investment growth in China and is acting on this, but I remain puzzled as to why... a similar focus on the…
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Opinion: How to work in Nigeria’s tech companies even if you don’t know code
by Paul Eze Nigeria’s tech scene is certainly looking more exciting and it will only be a matter of time before they become the hippest and most exciting places to…
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Are you the ultimate middleman? You are what we need
by Isi Esene Are you the all important Middleman in the Marketing industry? Will you be able to superbly manage and control the relationship between the product and the target audience?…
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10 skills that will get you hired in 2013
by Meghan Casserly But while creating technologies is critical, it takes a unique—and well-rounded skill sets—to bring those innovations to market. The experts agree: anyone can take a course in…
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Opinion: It’s not enough to be a ‘young entrepreneur’ – let me tell you why
by Demola Adedoyin In these new fast paced modern times everything is subject to change especially when it comes to business. New ideas and innovations are debunking older ones and…
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How to market your small business on Twitter
by Elizabeth Mott Define whom you'll follow and whom you won't on the basis of attributes you can discern easily, then create original, non-automated thank-you responses in keeping with…
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Opinion: A microwave may be what you need to attract more customers
by Nnadozie Egeonu To them, it is bring our food hot and we will pay anything. She is attracting more customers, creating emotions among them and making more CASH. I…
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Opinion: ‘Hell no! I don’t need any brand consultant’… Oh yes! You do
by Nnadozie Egeonu It’s either you brand properly or you leave your niche market price you less your worth. Branding doesn’t have to be expensive, it is just doing the…
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Opinion: How best to kill your brand
by Nnadozie Egeonu Customer will always want to know what is in for him; what extra benefits can he derive from patronizing you; why should he go for you instead…
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Opinion: An open apology to the young PR professional
by Lisa Astor An agency executive vows to stop reminding her younger colleagues how hard she worked “back in the day" and how easier they have it. My—ahem—older colleagues and…
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The September Standard
- Unlock a Healthier You: Essential Resources for Holistic Well-being
- How Your Diet Could Be Making Your Snoring Worse
- Celebrating Nigerian Trailblazers: Inspiring Women in Fashion
- Silk: Unraveling Threads of Elegance and Innovation
- Grammy Awards 2024 Red Carpet Fashion: Hits and Misses that Stole the Spotlight
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
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