Tag: Culture Intelligence from RED

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Ifedayo AdeleyeMarch 8, 2021

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.

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EditorFebruary 23, 2021

There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver ...

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Onyinye UdehAugust 13, 2020

BeatingCorona from RED launches COVID-19 web map with the top 1,000 data points on Nigeria’s efforts

BeatingCorona from RED today launched its COVID-19 web map to help key stakeholders maintain focus and double-down on efforts to ...

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Culture Intelligence from REDAugust 5, 2020

Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the ...

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Culture Intelligence from REDAugust 5, 2020

Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social ...

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