Tag: Culture Intelligence from RED

Proportion
Culture Intelligence from REDMay 4, 2022

Culture Intelligence from RED partners University of Sussex to launch UK/Nigeria education sentiment report

As part of its commitment to helping brand managers, policymakers, and culture enthusiasts understand prevailing trends with a view to ...

Proportion
Culture Intelligence from REDOctober 25, 2021

25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The ...

Proportion
Culture Intelligence from REDJuly 7, 2021

Experts proffer solutions to Nigeria’s dwindling health insurance coverage

A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance ...

Proportion
Culture Intelligence from REDJuly 7, 2021

72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges

A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a ...

Proportion
Culture Intelligence from REDJuly 7, 2021

Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues

According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online ...

Proportion
Culture Intelligence from REDJuly 7, 2021

Big Brother Naija could provide MultiChoice with a much-needed shot in the arm

Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians ...

Proportion
EditorJune 15, 2021

81% of Nigerians want Twitter suspension resolved quickly, cite political and economic risks

A new study conducted by Culture Intelligence from RED reveals that the majority of Nigerians believe there are political and ...

Proportion
Ifedayo AdeleyeMarch 8, 2021

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.

Proportion
EditorFebruary 23, 2021

There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver ...

Proportion
Onyinye UdehAugust 13, 2020

BeatingCorona from RED launches COVID-19 web map with the top 1,000 data points on Nigeria’s efforts

BeatingCorona from RED today launched its COVID-19 web map to help key stakeholders maintain focus and double-down on efforts to ...

Proportion
Culture Intelligence from REDAugust 5, 2020

Your next industry exposé may likely come from a drama channel, not the NYT

Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the ...

Proportion
Culture Intelligence from REDAugust 5, 2020

Diversity is lacking in Nigeria’s meeting rooms, and it’s bad for business

Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social ...

cool good eh love2 cute confused notgood numb disgusting fail