Tag: Brand Marketing
In-app advertising revenue is booming, but users are getting turned off by the content
The Issue Consumer habits, which have been further accelerated through innovation and mobile technology, are creating new and exciting ways ...
Most #BBNaija fans do not care about scandals. But there’s a big issue with brand conversion
The Issue For Reality TV, there are moments that make them truly legendary. Except for those who do not care ...
RED | For Africa CEO, Adebola Williams to host inaugural Culture Intelligence from RED ‘Marketing Leaders Summit’ this Saturday
Culture Intelligence from RED, a leading think tank on media, marketing, and the culture, will hold its inaugural Marketing Leaders ...
There is a genius about condom marketing campaigns in Nigeria
As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.
We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool
Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.
The September Standard
- BBL vs. Size Zero: How The Era of Size Zero May Have been Trying To Save Women From Today’s Era of BBL
- This Week in Fashion: Our Favourite Looks From MET Gala, Bridgerton Premiere
- Top 5 Must-Visit Art Galleries in Nigeria This Weekend
- Cuppy Dazzles With Anthony Joshua & Naomi Campbell For Wedding of the Year
- Rainy Season Radiance: Essential Beauty Steps for Gloomy Days
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy