Apple launched its latest flagship smartphones, iPhone 8, iPhone 8 Plus, and iPhone X, in a highly publicised keynote event on Tuesday.

The event was held at Apple Park’s Steve Jobs Theater

 

Apple CEO Tim Cook kicks off Apple’s September 2017 event

 

Apple introduces iPhone 8 and iPhone 8 Plus, the new generation of iPhone — available September 22

 

Apple reveals iPhone X

 

Apple shows off  its new Animoji, a fun new messaging feature of iPhone X

Following the keynote, guests move to the hands-on area at Steve Jobs Theater