It’s hard these days to tell whether Nigerian brands have any PR strategy they work with. And the way that they jumped on the hottest hashtag of the day #KeepTheChangeBae – from Wema Bank to Restaurants, we are not sure we are any closer to resolving that confusion.

[Don’t miss it: Pablo Ayodeji has finally rendered a public apology for his silliness]

Understandably, Wema Bank saw a good opening when #5KBae posted a picture of the transfer she made to Pablo using their platform. That move sort of made sense:

You don't need the change to open an account with *945# today! #keepthechangebae #5kBae #Withyoualltheway

— Wema Bank (@wemabank) March 30, 2017

We should have known, though, that it was about to get really “lit” when a branding company quickly jumped on it and made a social media flyer for the bank.

All good. All very in tune with the theme of the day.

[Catch up; how Twitter NG reacted to #KeepTheChangeBae]

But how do we explain First Bank jumping on the trend? Returning Ore’s 5,oo0 through “her FBN account” and then quickly inducting her into their women only “FirstGEM” family. We are confounded. Was First Bank just waiting around for the next trend or what.

We should not have bothered because the onslaught of the #KeepTheChangeBae by brands had only just started.

In less that 24hours, we have had Payment portals, Banks, Investment companies, furniture makers, restaurants and all sorts.

[Read Also: Nigerian banks give ringing endorsements to #KeepTheChangeBae]

It’s almost as if no one has stopped to give a thought to the fact that the next trend is only one tweet away. What will AfriInvest and First Bank and all the others do then?

Even beyond them, just look at this…

https://twitter.com/desireeiyama/status/847485908219600898

With 3,800, you can have fun regardless on our deck. You may even get to keep the change. #5kbae #YoudontneedtogotoIbadan #Sailorslounge pic.twitter.com/dprih26O4Q

— SAILORS LOUNGE (@sailorslounge) March 30, 2017

@missmoshiku for being an empowered woman,any time you get to #Abuja pick up any furniture in our factory #keepthechangebae pic.twitter.com/06yTsdRPUZ

— Signature Furniture (@Sfurniture1) March 30, 2017

Hi @Missmoshiku, for inspiring us today, come get a Pedicure session at #TheNailBoutique. It's on the house, so no need to #KeepTheChangeBae pic.twitter.com/oiSUiPAG7R

— The Nail Boutique™️ (@NailBoutiqueNG) March 30, 2017

Anyway, now that Pablo Ayodeji has apologised profusely, who will make him an ambassador or even just donate to his money-making ministry?

[Remember: We already predicted that this is how Twitter stars are made]