by Chinwe Okafor
M-Net owned music station, Channel O will be closing down in less than 2 weeks.
The terrestrial cable network today announced that the music on Channel O Africa is closing shop on 31 March when the channel stops airing on DStv channel 320 and GOtv channel 70.
Channel O will hand over the baton to Africa Magic, which will be taking over as the new home of local music in Africa.
The decision was reportedly made to refocus its strategy to achieve a more efficient and streamlined approach that will enhance our subscribers’ television experience by providing them with regionalised music content.
One of the results of this new approach was the termination of the rest of Africa feed of Channel O, to allow M-Net to create customised music content according to regional preferences on its existing Africa Magic brands where the rest of Africa’s music talent will get ample space to shine.
The statement from M-Net said: “From 1 April, subscribers can tune into AfricaMagic World (GOtv channel 10 and DStv channel 155) to keep abreast of the best in West African music talent.”
“The channel will get viewers into party-mode with an hour-long daily music show which will showcase the latest music videos made in Africa. Maisha Magic Swahili on GOtv channel 4 and DStv channel 158 will continue to support the East Africa’s musicians by promoting their music videos on various music shows.”