Category: CifromRED

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Culture Intelligence from REDNovember 9, 2021

10 tertiary institutions in Ogun to market your brand

Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it ...

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Culture Intelligence from REDNovember 8, 2021

7 secondary schools in Ogun to market your brand

Marketing campaigns surely make companies memorable. But, before it gets to that stage in the audience’s subconscious, the presentation of ...

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Culture Intelligence from REDNovember 5, 2021

Fake reviews are eroding customer trust to everyone’s detriment | There are no quick fixes

Perhaps one of the better things the pandemic year left us with is a strengthened e-commerce industry after the global ...

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Culture Intelligence from REDNovember 5, 2021

68% of Nigerians don’t trust the CBN to safeguard their e-Naira

The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first digital currency on the African continent – ...

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Culture Intelligence from REDNovember 3, 2021

10 popular radio stations in Ogun

The general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are ...

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Culture Intelligence from REDNovember 2, 2021

10 online niche platforms to sell your brand

The first key to success for any brand is understanding what it sells and in so doing whom to sell ...

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Culture Intelligence from REDNovember 1, 2021

10 billboards in popular areas in Lagos

Digital advertising is the real deal these days – and dominates other forms of advertising. Yet, traditional advertising continues to remain ...

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Culture Intelligence from REDOctober 28, 2021

Top 7 tour centres in Lagos

We usually look at the economic value of tour centres in any society, and hardly have conversations on the effect ...

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Culture Intelligence from REDOctober 27, 2021

It’s Don Jazzy again! The art of building Social Capital

Here is how you sell sand to a desert dweller: get yourself a Don Jazzy.  Better yet, distill the power ...

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Culture Intelligence from REDOctober 27, 2021

Top 10 radio stations in Lagos

The continual growth of technology has given people more ways to access information. You could switch on your TV and tune ...

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Culture Intelligence from REDOctober 26, 2021

7 Instagram skitmakers brands should consider in marketing campaigns

The emergence of social media really changed the landscape of the entertainment industry, and with the continual growth of social ...

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Culture Intelligence from REDOctober 25, 2021

25% of Nigerians believe brand reboots are a waste of time for legacy brands

The issue Old things must pass away, and when they do something new emerges where they leave a void. The ...

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Culture Intelligence from REDOctober 25, 2021

5 popular TV shows brands should consider for sponsorships

Television platforms broaden the knowledge of different cultures among audiences, promote tolerance and global understanding of international issues – through ...

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Culture Intelligence from REDOctober 21, 2021

Run your activation in these 9 secondary schools in Lagos

It used to be that brands could grab attention with simple advertisements or billboards. But customers have become more knowledgeable and complex, ...

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Culture Intelligence from REDOctober 20, 2021

Take your campaign to these 10 national dailies

Just as hard copies of books have stayed relevant, so have newspapers and magazines. In fact, Newspaper advertising is an important ...

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Culture Intelligence from REDOctober 19, 2021

9 more online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised ...

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Culture Intelligence from REDOctober 18, 2021

7 online platforms with a large social audience

Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime ...

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Culture Intelligence from REDOctober 14, 2021

8 actors to consider for your brand campaign

Celebrities usually make excellent salesmen. Presenting a popular face is one of the fastest and easiest ways for brands to ...

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Culture Intelligence from REDOctober 13, 2021

These 5 digital marketing agencies will sell your brand

We won’t be over-emphasising it if we said the world has gone digital because the digital world continues to grow in ...

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Culture Intelligence from REDOctober 12, 2021

7 popular influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and ...

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Culture Intelligence from REDOctober 11, 2021

10 niche influencers you should work with

If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and ...

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Culture Intelligence from REDOctober 11, 2021

This year’s BBNaija may be the most boring according to viewers, drama may just be what it’s missing

The issue At the finale show of this year’s Big Brother Naija tagged Shine Ya Eyes, Chief Executive Officer of ...

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Culture Intelligence from REDOctober 8, 2021

Purpose-driven marketing and how Abeg app just showed everyone how it’s done

Selling a payment platform of whatever kind is a hard sell when your main target demographic is Gen Z and ...

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Culture Intelligence from REDOctober 7, 2021

Great ad alone won’t sell your brand — is your ad engagement-focused?

There was a time when all you needed to keep your brand in the game was to push conversion-driven ads ...

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Culture Intelligence from REDOctober 7, 2021

8 shopping malls where your campaign can meet a large audience

‘The pandemic got nothin’ on shopping malls’.   On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...

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Culture Intelligence from REDOctober 6, 2021

7 events you can leverage for your ads

It is the ember months! And, everyone is excited that they have these events to attend to shake off all the work stress ...

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Culture Intelligence from REDOctober 5, 2021

5 Facebook pages you should place your ads

2.7 billion people worldwide, and 3.5 million Nigerians, use Facebook every month to connect with friends and family and to discover things that ...

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Culture Intelligence from REDOctober 4, 2021

10 universities where you can run an activation

Millennials and the Gen-Z group, ages 18 – 24, is a priority for many marketers because they are a substantial number ...

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Culture Intelligence from REDOctober 1, 2021

7 news programmes that have a wide reach

News still takes centre spot in everyone’s life. It is natural to want to know what’s happening around and beyond your space. The news ...

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Culture Intelligence from REDSeptember 30, 2021

7 markets in Kano where you can run an activation

Brand activation campaigns are indispensable, especially if a brand wants to interact directly with the consumer with the intention of building brand ...

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