Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it ...
Marketing campaigns surely make companies memorable. But, before it gets to that stage in the audience’s subconscious, the presentation of ...
Perhaps one of the better things the pandemic year left us with is a strengthened e-commerce industry after the global ...
The Issue On Monday, October 25, 2021, the Nigerian government unveiled the first digital currency on the African continent – ...
The general idea is that radio helps in community building. This is no doubt true when you consider that radio stations are ...
The first key to success for any brand is understanding what it sells and in so doing whom to sell ...
Digital advertising is the real deal these days – and dominates other forms of advertising. Yet, traditional advertising continues to remain ...
We usually look at the economic value of tour centres in any society, and hardly have conversations on the effect ...
Here is how you sell sand to a desert dweller: get yourself a Don Jazzy. Better yet, distill the power ...
The continual growth of technology has given people more ways to access information. You could switch on your TV and tune ...
The emergence of social media really changed the landscape of the entertainment industry, and with the continual growth of social ...
The issue Old things must pass away, and when they do something new emerges where they leave a void. The ...
Television platforms broaden the knowledge of different cultures among audiences, promote tolerance and global understanding of international issues – through ...
It used to be that brands could grab attention with simple advertisements or billboards. But customers have become more knowledgeable and complex, ...
Just as hard copies of books have stayed relevant, so have newspapers and magazines. In fact, Newspaper advertising is an important ...
Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised ...
Leveraging online platforms to spread a message about your company’s brand, products, or services to potential customers should be prioritised – anytime ...
Celebrities usually make excellent salesmen. Presenting a popular face is one of the fastest and easiest ways for brands to ...
We won’t be over-emphasising it if we said the world has gone digital because the digital world continues to grow in ...
If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and ...
If you’re a brand that keeps its customers at arm’s length then it’s difficult to learn more about them and ...
The issue At the finale show of this year’s Big Brother Naija tagged Shine Ya Eyes, Chief Executive Officer of ...
Selling a payment platform of whatever kind is a hard sell when your main target demographic is Gen Z and ...
There was a time when all you needed to keep your brand in the game was to push conversion-driven ads ...
‘The pandemic got nothin’ on shopping malls’. On the heels of the global pandemic came a shift towards a more digital world, and triggered changes in online shopping behaviours that were predicted to ...
It is the ember months! And, everyone is excited that they have these events to attend to shake off all the work stress ...
2.7 billion people worldwide, and 3.5 million Nigerians, use Facebook every month to connect with friends and family and to discover things that ...
Millennials and the Gen-Z group, ages 18 – 24, is a priority for many marketers because they are a substantial number ...
News still takes centre spot in everyone’s life. It is natural to want to know what’s happening around and beyond your space. The news ...
Brand activation campaigns are indispensable, especially if a brand wants to interact directly with the consumer with the intention of building brand ...