Category: CifromRED
On virtual events, 70.8% of our consumer panel think the experience can be better
With social distancing, new working environments, and much uncertainty, the world is rapidly transforming into a ‘new normal’. The screen has become ...
Don Jazzy, Iyabo Ojo, and Taaooma… Here are the top 10 Nigerian TikTok influencers | From The Masterlist
The video-sharing app, TikTok, has slowly become a popular entertainment platform amongst Nigeria’s youths. Researchers and trend watchers have predicted ...
Don Jazzy, Bizzle Osikoya, and Joey Akan… Check out the top 10 Afro-pop influencers in Nigeria | From The Masterlist
Afro-pop, also known as African popular music, has travelled across the world and planted roots in many hearts. Music, Afro-pop ...
Channels TV, Arise News, and AIT… Here are the 5 most prominent political TV stations in Nigeria | From The Masterlist
The media plays a significant role in politics; serving as gatekeepers and checks and balances. There are notable political TV ...
Sharing Life Issues, The Late Morning Show, and You & Yaw… Check out the top 10 radio programs in Lagos | From The Masterlist
A major ‘secret’ to effective radio advertising is selecting an airtime slot with a vast and appropriate audience. To get ...
Temi Otedola, Noble Igwe, and Denola Grey… Here are the top 10 fashion influencers in Nigeria | From The Masterlist
Every other day there are tons of new style influencers emerging out of the Nigerian fashion industry. These people are ...
On NIN registration, our consumer panel overwhelmingly scores the government low
With millions of Nigerians thrown into a state of panic and thronging The National Identity Management Commission (NIMC) centres following ...
Politics Today, Sunrise Daily and Politicscope…Here are the top 10 political programmes on Nigerian television | From the Masterlist
Albert Einstein rightly quipped that “Politics is more difficult than physics”. The concept and its nuances can be challenging to ...
Victor Asemota, Etop Ikpe and Iyinoluwa Samuel Aboyeji… Here are the 10 notable Nigerian business influencers | From The Masterlist
Business, money and entrepreneurship can be dicey concepts- challenging to understand and hard to navigate. Fortunately, in this age of ...
Nimbus Art Centre, Terra Kulture and Omenka Art Gallery… Here are the go-to top 10 art centres present in Lagos | From The Masterlist
An art gallery or an art centre is quite different from an art museum. While one might go to an ...
Odion Jude Ighalo, Usman Kamaru and Divine Oduduru… See the top 10 Nigerian macro sports influencers | From The Masterlist
One of the key metrics in deciding an influencer a brand works with is their engagement and ability to affect ...
Keyhole, Mention and Social Bakers… Here are the top ten marketing intelligence tools for every PR professional
To execute a successful campaign, a marketer needs not only the right people but also the right tools- tools that ...
Deola Sagoe, Kenneth Ize and Mariam Afolabi… Here are the top 10 fashion designers to look out for this year
Nigeria is filled to the brim and spilling over with magnificent creatives, particularly fashion creatives. Nigerian fashion designers have not ...
Eye Catcher Billboard (Adeniji Adele), LED Billboard (Maryland) and Portrait Billboard (Lagos Abeokuta Expressway)… Here are the top 10 prime billboard locations in Lagos
What good is a wink if it’s done in the dark? So also, what good is an advertisement if barely ...
10 from 20: The breakout stars of 2020! (2)
Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of 2020. Young, relatively new artists who rose from obscurity (at least, some of them) to ubiquity within the 12 horrid months 2020 threw at us. 9 of them are below 25. Most of them released their debut projects this year.
Top 10 Influencers that capture the elite target market
With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.
Balogun Market, Mile12, and Computer Village… See the top 10 markets in Lagos
The presence of a market is a significant characteristic of an ever functioning society. With a population of over 14 ...
Rufus & Bee, Lekki Conservation Centre, and Upbeat… Here are the top 10 meeting places in Lagos
If there’s anything Lagosians are good at, it’s having a good time. They’ve mastered the art of drinking cocktails, gyrating ...
Kunle Afolayan, Kemi Adetiba and Desmond Ovibiagele…The most sought after Nigerian directors at the moment
The world of movies is a world of magic. To tell stories so compelling and immersive that it could make ...
How Disney is finding its way into Africa with Iwaju
If today, you google “Disney in Africa”, you will find news about goats. No kidding. Go on, try it. You ...
Is Laycon truly unmarketable?
Not too long ago, social media was in an uproar after a certain Tosin Silva posited that Laycon, winner of ...
Give the money to Funke! How the numbers show Nigeria’s entertainment industry is ready for big money
Despite the pandemic. Nigeria’s entertainment industry is making money. It is time to give it more!
Lagos: The city of dreams is spilling over
Nigeria is facing a crippling population boom and at the centre of it is its famed mega-city, Lagos state. Nobody ...
#YNaijaFilm100: Charles Okpaleke, Zainab Balogun, Funke Akindele, Baba Agba…Here are the 100 Most Influential Nigerians in Film
Editor’s note: In an incredibly difficult year defined by the coronavirus pandemic, the Nigerian film industry entered a new paradigm ...
#YNaijaArt99: Peju Alatise, David Uzochukwu, Ayobola Kekere-Ekun | The 99 Most Influential Nigerians in Art
As is YNaija‘s annual tradition, the anticipated Art 99 list has just been revealed, introducing the most influential figures in the world ...
#YNaijaFashion101: Sagoe, Lisa Folawiyo, Ugo Mozie, Fisayo Longe | 101 Most Influential Nigerian Fashion Brands and Personalities
The revolution Nigeria’s fashion industry is currently experiencing cannot be stopped by even a pandemic that has kept us at ...
“Our vision is to end unnecessary human suffering” | Time formalist, Olu Ogunlela solves problems one human at a time
We are addicted to telling stories at RED | Africa. We do this in as many forms as you can ...
Frontier technologies: hype or reality in Nigeria?
When you strap on a headset to view Joel Kachi Benson’s award-winning short film, Daughters of Chibok, you are transported ...
The Lagos skyline is changing
If you make enough friends in Lagos, you’d have a couch to sleep on in every country around the world. ...
Overambitious and underserved: what FESTAC 77 must teach us
Forty-three years ago, Nigeria and the United Nations Educational Scientific and Cultural Organization(UNESCO) collaborated to host the second edition of the World ...