You may have heard that people do not just want products, but they want an experience. This is partially true. ...
There are many ways of promoting your brand to your intended audience, but shopping centres in Jigawa allows you to ...
The issue There is a codependency between parents/guardians and the institutions of education that takes the burden of childcare from ...
Few brands can confidently execute a rebranding campaign without great apprehension about the outcome. It is understandable, as brand managers ...
Higher institutions in Jigawa present different marketing teams with opportunities to improve customer loyalty among young residents and boost sales. ...
As a young and ever-shifting consumer base, secondary school students present a moving target for marketers. Just when marketing teams ...
There are many options for out-of-home advertising, including billboards, mobile ads, shopping malls, buses, bus stops, overhead bridges and taxis. ...
Brand Communication through marketing campaigns, activations is essential in any business. It is a way to attract clients and make ...
With almost 3 billion users globally and 1.8 billion daily users, Facebook is the most popular social media platform for communication and interaction. Generally, ...
As the world changed in 2020, audiences globally switched to videos to replace in-person activities. As a result, YouTube’s popularity ...
The Issue Whether one is paying for a service – concert, hail cab ride, or laundry, or purchasing a product ...
Corporate entities exist to make products and/or services delivery to the largest possible number of people possible, while accruing profits ...
As more consumers globally continue to depend deeply on brands and institutions, the need for brand trust becomes much more important. As ...
Tourism plays an important role in today’s economy, with tourist centres and attractions serving to open minds to possibilities, the beauty of ...
Your brand is under a new microscope. And if you were planning on things going back to “pre-pandemic normal” — ...
Just like other major cities in Nigeria, the capital Abuja is usually abuzz with commercial activities. Also, it is experiencing ...
The Issue Crowdfunding – the process of raising money from a large number of people in order to fund a ...
Marketing has surely evolved from traditional to digital, and from one channel to numerous digital options and methods. With digital ...
Barely two decades ago, the notion that a brand can achieve huge public relation (PR) mileage, not to mention tons ...
As serious conversations about climate action and the world’s path to a 1.5 0c rise in global temperature concluded in ...
We visit shopping malls to meet our basic needs, but like most markets in Nigeria, they have also become places ...
Waking up to the news that Nigerian Musician, David Adeleke popularly known as Davido has raised over N140 million in ...
Students of tertiary institutions have always shown that once they fall in love with a brand, they will support it ...
With thousands of teenagers as students, secondary schools usually have the population and audience any brand may want to reach. ...
For both large and small businesses, digital marketing is certainly one of the primary critical factors in the business world. ...
More often than not, when brands say, “We love a challenge,” with regards to competition in the market, what they ...
We will not be over-emphasising it if we said the digital world is winning the race in competition with analogue ...
The issue Nigeria is popular for many things and one of them is a culture of banning anything that irks ...
Tourism represents a unique area of activity, a segment of essential importance in the economic and social life of many ...
Brand rivalry remains an important component of a healthy economy hundreds of years after the father of modern economics, Adam ...