Category: CifromRED

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EditorMarch 22, 2021

10 most popular markets in Cross River

Experiential marketing, rather than using more traditional media, leaves a lasting impression and builds stronger relationships with consumers all over ...

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Toluwanimi OnakoyaMarch 18, 2021

Top 5 markets in Anambra State

Some of Nigeria’s largest and most famous markets are located in Anambra. These markets have continued to attract tourists from ...

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EditorMarch 17, 2021

The best livestock markets in South-West Nigeria

Nigeria is one of the largest livestock-raising countries in West Africa with millions of its citizens depending on the meat ...

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EditorMarch 16, 2021

The best markets in Ogun State for your buying needs | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ogun is ...

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EditorMarch 15, 2021

10 most popular markets in Osun, Nigeria | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Osun is ...

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EditorMarch 12, 2021

Product Campaign Review: Dettol’s Clean Naija Campaign

Three billion people – about 40% of the world’s population – live without basic handwashing facilities with soap and water ...

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Ifedayo AdeleyeMarch 11, 2021

Let’s revisit the ‘supremacy war’ in Nigeria’s carbonated drink market (1)

Traditionally, Coca-Cola and Seven-Up were market leaders already comfortable in their shared monopoly, but due to aggressive marketing and pricing, consumers were not really spoilt for choice. The competition had been mainly between these two leading brands, as La Casera already began to lose its market share in 2015 due to the financial fortunes of the producing company. There was also the unconfirmed rumour that the drink (La Casera) was allegedly dangerous to health because the brand had a content that could be used for cleansing of bolts and nuts by roadside auto-mechanics. There were hardly any brand campaigns to discredit these unpalatable stories.

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EditorMarch 11, 2021

Agbeni Market, Bodija Market, and Ogunpa Market… Check out the most prominent markets in Ibadan | From The Masterlist

Ibadan, Oyo State’s large capital, is home to a variety of prominent markets that attract thousands of buyers daily. Many ...

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EditorMarch 10, 2021

Dunes, The Jabi Lake Mall, and The Silverbird Entertainment Centre… Here are the top malls in Abuja | From The Masterlist

Shut your eyes and imagine a mall- any mall. One thing you can be sure to see is a bustling ...

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EditorMarch 9, 2021

University of Ibadan, Covenant University, and University of Nigeria… Here are the top 10 universities in Southern Nigeria | From The Masterlist

Depending on their product and marketing strategy, companies are known to reach and seek out a youth and student audience. ...

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EditorMarch 8, 2021

Dawano Market, Enlemu Market, and Galadima Market… Check out the top 10 most prominent markets in Kano | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Kano is ...

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Ifedayo AdeleyeMarch 8, 2021

There is a genius about condom marketing campaigns in Nigeria

As each day passes, Nigerians, particularly the youth, are getting more enlightened. Thanks to the internet, there's apparent availability of comprehensive information, including information about sex. There's a growing sensitisation that it's essential to stay protected and practice safe sex. This has, in turn, helped grow the contraceptive market in Nigeria.

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Ifedayo AdeleyeMarch 8, 2021

We believe culture will drive the future of brands, so we built Nigeria’s only culture intelligence tool

Marketing is not simple anymore. Brands now have to allocate their budgets across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Consequently, it is much more effective to operate from an excellent position of knowledge, where brands can make precise hits and invest in storytelling that connects.

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EditorMarch 5, 2021

Oja Oba Market, Oja Tuntun Market, and Kunlende Market… Check out the top 10 most prominent markets in Ilorin | From The Masterlist

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is ...

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EditorMarch 4, 2021

Kantangowa, Aswani, and Wuse Market… Here are the top best thrift markets in Nigeria | From The Masterlist

In Nigeria, there are thousands of markets, some of which are well-known for specific products. The Alaba International Market and ...

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EditorMarch 3, 2021

Ahmadu Bello University, FUT Minna, Bayero University…See the top 10 universities in Northern Nigeria | From The Masterlist

Depending on their product and marketing strategy, companies are known to reach and seek out a youth and student audience. ...

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EditorMarch 2, 2021

Ado Bayero Mall, Dunes, and Palms Mall… Here are the top malls in Northern Nigeria | From The Masterlist

Compared to her Western counterparts, Nigeria still has a long way to go in producing impressive infrastructure. Whilst our shopping ...

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EditorMarch 1, 2021

Wuse Market, Garki Market and Nyanya Market… Here are the best thrift markets in Abuja | From The Masterlist

Where do you go to find the cheapest, most affordable second-hand clothes in the high-brow city of Abuja? There are ...

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EditorFebruary 26, 2021

Product Campaign Review: Glo’s ‘It’s in our blood’ campaign

Two years ago, self-acclaimed grand master’s of data, Globacom, widely announced British-Nigerian boxer Anthony Joshua as its new ambassador. Following ...

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SponsorFebruary 26, 2021

Share of Voice returns with exciting panel on intra-competition and rivalry in marketing communications

Leading conversations and finding ways to tell stories in more unique ways has been the central point of the YNaija’s Share ...

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EditorFebruary 25, 2021

Oyingbo Market, Mile 12 Market, and Iddo Market… Here are the top 10 food markets in Lagos | From The Masterlist

As Nigeria’s commercial hub, the city of Lagos boasts of many market places. Some markets, however, are commonly known for ...

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EditorFebruary 24, 2021

Kanti Kwari Market, Kofar Wambai Market, and Kasuwar Barci Market… Here are the top 10 textile markets in Northern Nigeria | From The Masterlist

The textile industry in Nigeria is roughly 50 years old. Our rich textiles, their artistic qualities, and colourful beauty are ...

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EditorFebruary 23, 2021

There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver ...

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EditorFebruary 23, 2021

Alaba Market, Computer Village and Army Arena Market… Check out the top 5 exceptional electronics markets in Lagos | From The Masterlist

Where do you go to find high-grade electronic products in the ever-buzzing metropolis of Lagos? There are only a handful ...

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EditorFebruary 22, 2021

After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively

Over three decades, GTBank has grown to become one of Africa’s most successful brands and enjoys a massive youth following ...

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EditorFebruary 22, 2021

Wudil Cattle Market, Sheme Cattle Market, and Kara Market… Here are the top 10 livestock markets in Nigeria | From The Masterlist

Nigeria is one of the largest livestock-raising countries in West Africa with millions of its citizens depending on the meat ...

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EditorFebruary 19, 2021

Nivea’s #BreakUpWithHarmattan campaign: Leveraging on the usual and mundane

Everything begins with an idea. A widely successful marketing campaign, capable of winning over a massive amount of new consumers, ...

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EditorFebruary 17, 2021

Old Panteka Market, Makera Kakuri Market, and Kasuwar Barci Market… Check out the most prominent markets in Kaduna | From The Masterlist

Nigerians love to buy and sell. Where there is a community of Nigerians, a market is sure to be in ...

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EditorFebruary 16, 2021

Ikeja City Mall, Tinapa Shopping Centre, and Jabi Lake Mall… Here are the top 10 biggest malls in Nigeria | From The Masterlist

Shut your eyes and imagine a mall- any mall. One thing you can be sure to see is a bustling ...

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