Radio has evolved into a more diversified medium. Many campaigns have revealed that radio advertising is 20 per cent more ...
The general idea is that radio helps in community building. This is no doubt true when you consider that radio ...
There are many ways of promoting your brand to your intended audience, and hangout spots in Ogun allow you to ...
Sports sponsorship has become a significant part of the marketing mix and is a great source of sponsorship for sports ...
The creator economy is grown already and social media fans are becoming more informed, quality content is what is most ...
Daily online usage plays a significant role in the everyday lives of consumers worldwide. The internet has changed the way ...
The name Enugu – named after Enugwu Ngwuo, under which coal was found – is derived from the two Igbo ...
Ondo is as big as the word comes. Nicknamed the “Sunshine State”, Ondo is the 18th largest state in the ...
Offa is a city in the Kwara, with a population of about 120,100 inhabitants, and is the second largest town ...
In September 2020, YouTube Shorts – a YouTube app feature that rivals TikTok and Instagram Reels – began testing in ...
There are studies that indicate that event sponsorships create a positive image among audiences. Events also give you a strong ...
Markets present an interesting opportunity for marketers to meet a diverse demography in their numbers, even if there is a ...
Sports sponsorship, especially when it involves just the athlete, is another form of influencer marketing. It offers more benefits, interesting ...
2021 was quite eventful for many popular faces in Nigeria. It was a build-up from 2020 when we had to ...
Marketing teams will face a steep road this year stringing tech and changes to online eccentricities while trying to meet ...
2022 already looks like an exciting year. We already said goodbye to 2021. Apart from the successes we recorded and ...
Digital Marketing has stayed a changing field – the pandemic made the changes quicker and more strategic. But, 2022 may ...
Market intelligence helps companies focus on serving the needs of their target market and develop a deeper understanding of competitors ...
You’ve worked hard to build your business, or preparing that brand campaign strategy and you’re thinking, what’s next? There are ...
TikTok very much appeals to young generations and seems to be retaining its audience as they age. TikTok is available ...
It is that time of year! Yes, the holiday season that is in full swing, but also time to start looking ...
With diverse people and cultures, Nigeria is widely recognised and celebrated for distinguishing itself through its history, legend, natural beauty ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
As of April 2021, data on Spotify shows Nigeria has over 2.9 million podcast titles available to Spotify listeners in the ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
For those who use restaurants, hotels, visit shopping centres and amusement parks, the experience comes in different forms. People who ...
As a marketer, you are indeed looking to expand your brands’ tentacles. You are looking to share your brands’ message ...
Suppose you have planned a campaign this December, a product launch or activation, and have not added local markets to ...
The increase of film stars endorsing and advertising brands in recent years and their influence on consumer purchasing is well ...
Have you ever been to a Johnny Drille’s show? Apart from the attention singers get from their songs, they call ...