Category: CifromRED

EditorMarch 3, 2021

Ahmadu Bello University, Federal University of Technology Minna, and Bayero University… Here are the top 10 universities in Northern Nigeria | From The Masterlist

Depending on their product and marketing strategy, companies are known to reach and seek out a youth and student audience. ...

EditorMarch 2, 2021

Ado Bayero Mall, Dunes, and Palms Mall… Here are the top malls in Northern Nigeria | From The Masterlist

Compared to her Western counterparts, Nigeria still has a long way to go in producing impressive infrastructure. Whilst our shopping ...

EditorMarch 1, 2021

Wuse Market, Garki Market and Nyanya Market… Here are the best thrift markets in Abuja | From The Masterlist

Where do you go to find the cheapest, most affordable second-hand clothes in the high-brow city of Abuja? There are ...

EditorFebruary 26, 2021

Product Campaign Review: Glo’s ‘It’s in our blood’ campaign

Two years ago, self-acclaimed grand master’s of data, Globacom, widely announced British-Nigerian boxer Anthony Joshua as its new ambassador. Following ...

SponsorFebruary 26, 2021

Share of Voice returns with exciting panel on intra-competition and rivalry in marketing communications

Leading conversations and finding ways to tell stories in more unique ways has been the central point of the YNaija’s Share ...

EditorFebruary 25, 2021

Oyingbo Market, Mile 12 Market, and Iddo Market… Here are the top 10 food markets in Lagos | From The Masterlist

As Nigeria’s commercial hub, the city of Lagos boasts of many market places. Some markets, however, are commonly known for ...

EditorFebruary 24, 2021

Kanti Kwari Market, Kofar Wambai Market, and Kasuwar Barci Market… Here are the top 10 textile markets in Northern Nigeria | From The Masterlist

The textile industry in Nigeria is roughly 50 years old. Our rich textiles, their artistic qualities, and colourful beauty are ...

EditorFebruary 23, 2021

There are no limits to what can be covered, studied, or analysed for brand marketing – Isime Esene, Culture Intelligence from RED

Many successful organisations rely on effective data collection and usage to boost their operations and make critical decisions to deliver ...

EditorFebruary 23, 2021

Alaba Market, Computer Village and Army Arena Market… Check out the top 5 exceptional electronics markets in Lagos | From The Masterlist

Where do you go to find high-grade electronic products in the ever-buzzing metropolis of Lagos? There are only a handful ...

EditorFebruary 22, 2021

After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively

Over three decades, GTBank has grown to become one of Africa’s most successful brands and enjoys a massive youth following ...

EditorFebruary 22, 2021

Wudil Cattle Market, Sheme Cattle Market, and Kara Market… Here are the top 10 livestock markets in Nigeria | From The Masterlist

Nigeria is one of the largest livestock-raising countries in West Africa with millions of its citizens depending on the meat ...

EditorFebruary 19, 2021

Nivea’s #BreakUpWithHarmattan campaign: Leveraging on the usual and mundane

Everything begins with an idea. A widely successful marketing campaign, capable of winning over a massive amount of new consumers, ...

EditorFebruary 17, 2021

Old Panteka Market, Makera Kakuri Market, and Kasuwar Barci Market… Check out the most prominent markets in Kaduna | From The Masterlist

Nigerians love to buy and sell. Where there is a community of Nigerians, a market is sure to be in ...

EditorFebruary 16, 2021

Ikeja City Mall, Tinapa Shopping Centre, and Jabi Lake Mall… Here are the top 10 biggest malls in Nigeria | From The Masterlist

Shut your eyes and imagine a mall- any mall. One thing you can be sure to see is a bustling ...

SponsorFebruary 15, 2021

On virtual events, 70.8% of our consumer panel think the experience can be better

With social distancing, new working environments, and much uncertainty, the world is rapidly transforming into a ‘new normal’. The screen has become ...

EditorFebruary 15, 2021

Don Jazzy, Iyabo Ojo, and Taaooma… Here are the top 10 Nigerian TikTok influencers | From The Masterlist

The video-sharing app, TikTok, has slowly become a popular entertainment platform amongst Nigeria’s youths. Researchers and trend watchers have predicted ...

EditorFebruary 12, 2021

Don Jazzy, Bizzle Osikoya, and Joey Akan… Check out the top 10 Afro-pop influencers in Nigeria | From The Masterlist

Afro-pop, also known as African popular music, has travelled across the world and planted roots in many hearts. Music, Afro-pop ...

EditorFebruary 11, 2021

Channels TV, Arise News, and AIT… Here are the 5 most prominent political TV stations in Nigeria | From The Masterlist

The media plays a significant role in politics; serving as gatekeepers and checks and balances. There are notable political TV ...

EditorFebruary 10, 2021

Sharing Life Issues, The Late Morning Show, and You & Yaw… Check out the top 10 radio programs in Lagos | From The Masterlist

A major ‘secret’ to effective radio advertising is selecting an airtime slot with a vast and appropriate audience. To get ...

EditorFebruary 9, 2021

Temi Otedola, Noble Igwe, and Denola Grey… Here are the top 10 fashion influencers in Nigeria | From The Masterlist

Every other day there are tons of new style influencers emerging out of the Nigerian fashion industry. These people are ...

EditorFebruary 9, 2021

On NIN registration, our consumer panel overwhelmingly scores the government low

With millions of Nigerians thrown into a state of panic and thronging The National Identity Management Commission (NIMC) centres following ...

EditorFebruary 8, 2021

Politics Today, Sunrise Daily and Politicscope…Here are the top 10 political programmes on Nigerian television | From the Masterlist

Albert Einstein rightly quipped that “Politics is more difficult than physics”. The concept and its nuances can be challenging to ...

EditorFebruary 5, 2021

Victor Asemota, Etop Ikpe and Iyinoluwa Samuel Aboyeji… Here are the 10 notable Nigerian business influencers | From The Masterlist

Business, money and entrepreneurship can be dicey concepts- challenging to understand and hard to navigate. Fortunately, in this age of ...

EditorFebruary 4, 2021

Nimbus Art Centre, Terra Kulture and Omenka Art Gallery… Here are the go-to top 10 art centres present in Lagos | From The Masterlist

An art gallery or an art centre is quite different from an art museum. While one might go to an ...

EditorFebruary 3, 2021

Odion Jude Ighalo, Usman Kamaru and Divine Oduduru… See the top 10 Nigerian macro sports influencers | From The Masterlist

One of the key metrics in deciding an influencer a brand works with is their engagement and ability to affect ...

EditorFebruary 2, 2021

Keyhole, Mention and Social Bakers… Here are the top ten marketing intelligence tools for every PR professional

To execute a successful campaign, a marketer needs not only the right people but also the right tools- tools that ...

EditorFebruary 1, 2021

Deola Sagoe, Kenneth Ize and Mariam Afolabi… Here are the top 10 fashion designers to look out for this year

Nigeria is filled to the brim and spilling over with magnificent creatives, particularly fashion creatives. Nigerian fashion designers have not ...

EditorJanuary 29, 2021

Eye Catcher Billboard (Adeniji Adele), LED Billboard (Maryland) and Portrait Billboard (Lagos Abeokuta Expressway)… Here are the top 10 prime billboard locations in Lagos

What good is a wink if it’s done in the dark? So also, what good is an advertisement if barely ...

Culture Intelligence from REDJanuary 28, 2021

10 from 20: The breakout stars of 2020! (2)

Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of 2020. Young, relatively new artists who rose from obscurity (at least, some of them) to ubiquity within the 12 horrid months 2020 threw at us. 9 of them are below 25. Most of them released their debut projects this year.

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